In this review, you will find an in-depth comparison of some of the most popular iGaming affiliate networks. We highlighted two categories: the first one includes business-to-business platforms introducing affiliates to operators; the second one comprises affiliate networks promoting your website based on commissions.
For an iGaming operator, either one of these two categories of affiliate platforms is of high interest. If you are managing an online casino, a betting website, or both, this review will make it easy for you to find the best websites to:
Affiliate marketing in the iGaming industry has become a trustable marketing channel, with plenty of opportunities.
PartnerMatrix’s data, based on 60,000+ gambling affiliates, shows that the average CPA offer in the iGaming industry varies around $50-100 per acquisition, thanks to a very high return on investment.
Pay particular attention to the traffic, regions and legislation while checking an affiliate’s website and initiating a partnership. We tried to gather all the important information to help you understand the partnership models of each platform.
B2B iGaming affiliate platforms
Affiliate Guard Dog
B2C iGaming affiliate platforms
Here you will find a list of platforms that introduce operators and affiliates to each other. In some cases, these platforms may ask for a fixed price to showcase your brand and products in their networks and directories.
The Gambling Portal Webmasters Association (GPWA) was founded in 2001 to facilitate the collaboration between affiliate members and other online gaming affiliates worldwide, and to strengthen relationships with affiliate programs. GPWA has around 15,000 industry members.
What you get:
Target audience: casino, betting websites, affiliates
Price: Free/Paid options
AffPapa is a directory where operators can log in and search for affiliates based on their preferred GEOs, product types, commission models, monthly visitors, etc.
Target audience: operators, affiliates
Price: Affiliates – Free, Operators – €700 (Standard)
Affiliate Guard Dog is among the pioneers of the iGaming B2B affiliate marketing. They proved their efficiency in bringing together a strong iGaming community, and by helping companies solve certification and other issues easier and faster.
Price: Free with paid options
In this list you will find the list of affiliate platforms that can help you promote your casino games or sports offers for a certain commission.
Bojoko connects players with online casinos. Here, iGaming enthusiasts and casino fans can share their casino stories. Casinos can create free listings on the website and increase their brand awareness, while players read casino reviews and use smart sorting tools to find the perfect website, give ratings and write reviews.
SlotsCalendar finds out when games are launched and adds them to the calendar. Then they try to get a demo version of the game. Once they have that, they will play it and see how it works. From that point on, they will be able to give you specific details about that game like software provider, RTP, reel setup, volatility, jurisdiction, devices, and even bet level. And also a complete review that includes how to play the game, how to trigger bonus features, why play it, jackpot information, etc.
Price: Different paid options
AskGamblers is another big affiliate portal that provides opportunities to promote your brand. On the website, you will find the latest information on online casinos, including the best casino reviews and ratings by both our team of experts and real casino players. AskGamblers is a multiple award-winning website, with over ten years of experience.
Better Collective is a sports betting media group that develops educational platforms within the iGaming industry. Through their products, they aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors. The majority of the group revenue is generated through affiliate marketing.
Affiliate Future provides effective marketing solutions through its affiliate network and tools. It operates on a pay-on-performance basis, giving advertisers a low-risk environment to grow their online business with the ability to achieve an excellent ROI.
BetOnValue provides visitors with quality information on odds available anywhere on the Internet. They can check and compare odds from 165 bookmakers and betting exchanges across the globe.
Since 1994, betting.com has provided online services to sports and betting fans around the world. The site has an interactive and passionate sports community that discusses betting opportunities from around the world.
Bookmaker-Ratings produce and regularly updates their own set of ratings, which provide punters with a clear insight into the quality of bookmakers across the world. Based on a variety of attributes, they also rank bookmakers according to a set of rules that are published and available to all users. They operate mostly for Eastern Europe and CIA countries.
Casino Horse is a dedicated gambling destination providing unbiased reviews on the best online casinos. Its experienced team of iGaming writers, editors, developers, and more created the website as a source from player for players. Users browse different categories before reading reviews, finding the casino sites that suit them, and signing up.
PartnerMatrix is the essential iGaming affiliate tool for your online and offline marketing strategy. Get more traffic, more sales, and total control over your affiliate campaigns using just one highly customizable affiliate software platform designed for casino and sportsbook operators.
We work with over 160 international brands. By now, operators reached more than 15 million players worldwide through PartnerMatrix.
iGaming affiliate marketing is based on networking: finding the right partners, creating beneficial deals, pushing your product through trustable channels.
But success also largely depends on choosing a powerful and secure software. At PartnerMatrix, we know that, and we equip our partners with up-to-date marketing tools, a multi-currency payment system including crypto, unlimited support and modern API integration solutions.
Do you want to know more about how to seamlessly launch or migrate to your affiliate marketing software of choice? Let us know!
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