Top affiliate networks and media in iGaming | 2021 Review

Introduction

In this review, you will find an in-depth comparison of some of the most popular iGaming affiliate networks. We highlighted two categories: the first one includes business-to-business platforms introducing affiliates to operators; the second one comprises affiliate networks promoting your website based on commissions.

For an iGaming operator, either one of these two categories of affiliate platforms is of high interest. If you are managing an online casino, a betting website, or both, this review will make it easy for you to find the best websites to:

  • Promote your games
  • Create brand awareness
  • Push your bonuses and promotions
  • Find relevant players
81% of the advertisers and 84% of the publishers use affiliate marketing in the US

Affiliate marketing in the iGaming industry has become a trustable marketing channel, with plenty of opportunities.
PartnerMatrix’s data, based on 60,000+ gambling affiliates, shows that the average CPA offer in the iGaming industry varies around $50-100 per acquisition, thanks to a very high return on investment.

Search interest in “affiliate marketing” is up over 200% since 2015

Pay particular attention to the traffic, regions and legislation while checking an affiliate’s website and initiating a partnership. We tried to gather all the important information to help you understand the partnership models of each platform.

B2B iGaming affiliate platforms
GPWA
AffPapa
Affiliate Guard Dog

B2C iGaming affiliate platforms
Bojoko
Slots Calendar
AskGamblers
Bettercollective
KasinoHai
Affiliate Future
Betonvalue
Betting.com
Bookmaker-Ratings
Casino Horse

B2B iGaming Affiliate Platforms

Here you will find a list of platforms that introduce operators and affiliates to each other. In some cases, these platforms may ask for a fixed price to showcase your brand and products in their networks and directories.

GPWA

The Gambling Portal Webmasters Association (GPWA) was founded in 2001 to facilitate the collaboration between affiliate members and other online gaming affiliates worldwide, and to strengthen relationships with affiliate programs. GPWA has around 15,000 industry members.

What you get:

  • Members receive access to lively and exciting discussion forums plus a free subscription to the GPWA Times Magazine and the GPWA Times Weekly Newsletter.
  • Paid promotional options across the GPWA website and brands.

Target audience: casino, betting websites, affiliates

Price: Free/Paid options

AffPapa

AffPapa is a directory where operators can log in and search for affiliates based on their preferred GEOs, product types, commission models, monthly visitors, etc.

What you get:

  • An extensive directory dedicated to iGaming affiliates and operators. Both parties are brought together to facilitate one-on-one collaboration.
  • Advanced tools and filters for a swift search of affiliates and operators with the best deals.

Target audience: operators, affiliates

Price: Affiliates – Free, Operators – €700 (Standard)

Affiliate Guard Dog

Affiliate Guard Dog is among the pioneers of the iGaming B2B affiliate marketing. They proved their efficiency in bringing together a strong iGaming community, and by helping companies solve certification and other issues easier and faster.

What you get:

  • An iGaming-centric affiliate portal geared towards protecting affiliates and helping quality programs connect.
  • AGD certifications for Casino Affiliate Programs that relies solely on verifiable metrics: Affiliate-Friendly Terms and Conditions, Payment of Affiliate Commissions on time, Responsiveness to Affiliate needs, and casinos that are not considered Rogue by the industry-leading Casinomeister™.

Target audience: operators, affiliates

Price: Free with paid options

B2C iGaming Affiliate Platforms

In this list you will find the list of affiliate platforms that can help you promote your casino games or sports offers for a certain commission.

Bojoko

Bojoko connects players with online casinos. Here, iGaming enthusiasts and casino fans can share their casino stories. Casinos can create free listings on the website and increase their brand awareness, while players read casino reviews and use smart sorting tools to find the perfect website, give ratings and write reviews.

What you get:

  • A collection of the best online gambling sites licenced in the UK and the USA.
  • A selection tool to pick a safe and trustworthy place to gamble.

Price: Free

SlotsCalendar

SlotsCalendar finds out when games are launched and adds them to the calendar. Then they try to get a demo version of the game. Once they have that, they will play it and see how it works. From that point on, they will be able to give you specific details about that game like software provider, RTP, reel setup, volatility, jurisdiction, devices, and even bet level. And also a complete review that includes how to play the game, how to trigger bonus features, why play it, jackpot information, etc.

What you get:

  • Promotion options for both your slots and casino brand(s).
  • Different partnership types like listicles, ratings, mentions, banners, and numerous marketing opportunities.
  • Reviews for casinos.

Price: Different paid options

AskGamblers

AskGamblers is another big affiliate portal that provides opportunities to promote your brand. On the website, you will find the latest information on online casinos, including the best casino reviews and ratings by both our team of experts and real casino players. AskGamblers is a multiple award-winning website, with over ten years of experience.

What you get:

  • Promotion for your online casino
  • Access to a community of around 80,000 members
  • Participation in the forum and their loyalty program

Price: Different paid options

Better Collective

Better Collective is a sports betting media group that develops educational platforms within the iGaming industry. Through their products, they aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors. The majority of the group revenue is generated through affiliate marketing.

What you get:

  • Promotion of your brand through Better Collective media channels.

Price: Different paid options

KasinoHai

KasinoHai is the preferred iGaming portal in Finland, where customers can find unique bonus offers and read an abundance of casino reviews, casino news, and other relevant content. Customers can use smart sorting tools to find a casino matching their desires and different types of bonus calculators to find the best offers available to them.

What you get:

  • A collection of the best online gambling sites operating in Finland
  • A selection of interesting tools to find a safe and trustworthy casino matching your needs and wants

Price: Different paid options

Affiliate Future

Affiliate Future provides effective marketing solutions through its affiliate network and tools. It operates on a pay-on-performance basis, giving advertisers a low-risk environment to grow their online business with the ability to achieve an excellent ROI.

What you get:

  • A large network of advertisers with attractive programmes for your website visitors.
  • Display advertising with ad tracking.
  • Sales performance monitorisation in the AF Dashboard.

Price: Free

Betonvalue

BetOnValue provides visitors with quality information on odds available anywhere on the Internet. They can check and compare odds from 165 bookmakers and betting exchanges across the globe.

What you get:

  • A wide range of tools and features to promote your betting websites.
  • A targeted user base for high quality traffic

Price: Different paid options

Betting.com

Since 1994, betting.com has provided online services to sports and betting fans around the world. The site has an interactive and passionate sports community that discusses betting opportunities from around the world.

What you get:

  • Promotion of your betting offers, bonuses, competition with other offers.
  • Other affiliates can join your program and promote it.

Price: Different paid options

Bookmaker-Ratings

Bookmaker-Ratings produce and regularly updates their own set of ratings, which provide punters with a clear insight into the quality of bookmakers across the world. Based on a variety of attributes, they also rank bookmakers according to a set of rules that are published and available to all users. They operate mostly for Eastern Europe and CIA countries.

What you get:

  • Offers in the listicles and daily odds.
  • Directory listing to enlarge your market.

Price: Different paid options

Casino Horse

Casino Horse is a dedicated gambling destination providing unbiased reviews on the best online casinos. Its experienced team of iGaming writers, editors, developers, and more created the website as a source from player for players. Users browse different categories before reading reviews, finding the casino sites that suit them, and signing up.

What you get:

  • Casino reviews, news, bonus information, and more to promote your gambling platform.

Price: Different paid options

About the PartnerMatrix Affiliate System

PartnerMatrix is the essential iGaming affiliate tool for your online and offline marketing strategy. Get more traffic, more sales, and total control over your affiliate campaigns using just one highly customizable affiliate software platform designed for casino and sportsbook operators.

  • Create, manage, track and analyse your affiliate marketing programs
  • Flexible multi-tiered affiliate commission models
  • Fully adaptable for different markets and regions
  • Comprehensive affiliate/agent tracking and statistics
  • API-driven real-time reporting and user activity
  • Feature-rich tracking and statistics (S2S, Dynamic IDs)
  • Automated or manual payments
  • Multi-level user access with different security level
  • Dedicated Account Management
  • Integrates with 3rd party gaming platform providers or products

We work with over 160 international brands. By now, operators reached more than 15 million players worldwide through PartnerMatrix.

Conclusion

iGaming affiliate marketing is based on networking: finding the right partners, creating beneficial deals, pushing your product through trustable channels.

But success also largely depends on choosing a powerful and secure software. At PartnerMatrix, we know that, and we equip our partners with up-to-date marketing tools, a multi-currency payment system including crypto, unlimited support and modern API integration solutions.

Do you want to know more about how to seamlessly launch or migrate to your affiliate marketing software of choice? Let us know!

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The key for us as a true B2B iGaming software provider is to help gaming operators implement bold ideas and unleash unlimited creativity.

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