How much do casinos and affiliates earn with affiliate marketing in 2023? | PartnerMatrix

Affiliate marketing is a vast network that has reached almost all global business sectors. The market size is expected to grow by around $17 billion in 2023, and this trend is most likely to continue in the years to come. The leading affiliate networks are owned by well-known companies such as Shopify, Avangate Affiliate Network, Amazon, Taobao, and ShareASale.

In 2023, the earnings potential of casinos and affiliate marketers in iGaming also remains a topic of interest. Although the question’s ambiguity makes it challenging to provide precise figures, this article aims to offer a general perspective on revenue generation in this industry. 

What do you need to know about affiliate marketing in the casino industry?

Understanding commissions:

Before delving into numbers and profits, it’s essential to grasp the fundamentals of affiliate marketing in iGaming. Affiliates form a commission-based partnership with casinos, earning a pre-discussed commission only when they bring in players who complete specific actions, like spending money or making a deposit for a more in-depth understanding of how commissions work in affiliate marketing.

Second, to understand your possible profits and risks, it is important to consider the region you are operating. The rules may vary drastically depending on the country of your casino operation, gaming niche, available games on your platform, and many other factors. If you’re in doubt and want to learn more about the topic, here you can find out why affiliate marketing works best for online casinos.

Estimating the potential

Second, to understand your possible profits and risks, it is important to consider the region you are operating. The rules may vary drastically depending on the country of your casino operation, gaming niche, available games on your platform, and many other factors. If you’re in doubt and want to learn more about the topic, here you can find out why affiliate marketing works best for online casinos.

Launching your affiliate channel with PartnerMatrix

Next, you need to find relevant software that fits all your needs and start your partnership with affiliates. PartnerMatrix can give you everything to start your channel and understand the market at the fullest with DeepCI – an integrated tool allowing you to deep-analyze your market and partners. Find how to launch your affiliate channel with PartnerMatrix.

How much do affiliates earn in the casino industry?

Affiliate earnings in the casino industry can vary significantly based on their status and the casinos they work with. 

According to data possessed by PartnerMatrix:

  • Startup affiliates: Monthly earnings range from $0 to $50,000, depending on their traffic generation ability.
  • Advanced affiliates: Monthly income can reach up to $1 million.
  • Pro affiliates: Revenues start from $1 million and can reach multi-million figures.

Compared to other affiliate industries, the casino market tends to be more profitable due to higher commission rates. For instance, the average casino CPA (Cost Per Acquisition) ranges between $50 to $400 per player, and some affiliates can earn commissions up to 90% of players’ spending, depending on the market and the quality of their traffic.

How much money do casinos make on affiliate marketing?

In the iGaming industry, the distribution of earnings between casinos and affiliates is noteworthy. Casinos tend to retain the majority of profits, offering affiliates only a percentage. Despite legal and Google advertising restrictions, casinos still find the affiliate channel highly profitable, contributing to its continued use.

According to data possessed by PartnerMatrix:

  • Startup casinos: Monthly profit may range from $0 to $100,000.
  • Established operators with developed affiliate channels: Monthly earnings can reach up to $1 million and beyond.
  • Top-tier casinos: By collaborating with numerous affiliates, they can achieve multi-million revenues through their affiliate channels.

Affiliate software is an important link in successful marketing

In the conditions of modern affiliate marketing, without advanced software, it will be very difficult to achieve significant success. It is reliable software and has the necessary tools to create the most engaging and measurable affiliate channel.

Important features of affiliate software that PartnerMatrix covers:

  • Real-time statistics – allow you to trace all the important information instantly and take necessary actions, for example, cutting harmful traffic sources.
  • Anti-fraud Intelligence security – a multi-moduled security tool to help you prevent affiliate scam attempts.
  • Marketing tools – to access your affiliates to your pre-sized media and content and allow them to generate marketing materials (banners, special links, GIFs & videos)

Together with PartnerMatrix, you will create your casino affiliate channel from scratch. We’ll equip your platform with the necessary tools and settings and create your personal affiliate website to attract the right partners.

Conclusion

Affiliate marketing’s effectiveness shines through when observing well-established international casino platforms. These renowned casinos have harnessed the power of affiliate channels to generate massive traffic and profits. Notably, even startups can benefit significantly from affiliate marketing, using it as a catalyst to propel their business growth.

From a robust system to cutting-edge marketing and payment tools, everything you need is at your disposal. For further details or a live demo presentation, feel free to get in touch with us. We’re here to assist you every step of the way.

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