For operators, selecting the right igaming software supplier is crucial for effective operational management. One of the key factors to consider is the availability of highly customisable reporting options that can provide detailed breakdowns of operational and product KPIs, enabling data-driven decision-making.
Stian Enger, Chief executive officer of casino at EveryMatrix explores the most effective reporting options available for operators today.
A robust reporting system should offer reporting capabilities that allow operators to customise reports from the outset. These reports can be tailored based on various criteria, such as game type, content provider, country, and user activity. For Enger, this level of customisation ensures operators gain different perspectives of their data, making it easier to analyse and optimise performance.
He adds, “At the core of these reports should be a data warehouse that pre-aggregates various dimensions, allowing operators to generate reports in multiple configurations.
“Additionally, reporting tools should offer the ability to activate and define input conditions, apply filters, and enable or disable specific output fields.”
For Enger, EveryMatrix has the solution that delivers on high level customisation. “Our casino solution enables operators to generate reports in 1,350 different combinations, aligning with multiple business needs. This extensive customisation is made possible by its ability to drill down into granular data, such as content provider, game, and user activity levels.”
Operators require real-time insights to manage their business efficiently. In the back-office management dashboard, users should be able to personalise their interface using widgets.
Personalisation is key because different roles within the organisation have different priorities. Customer support teams need certain quick-access widgets relevant to their function, while marketing teams have their own specific insights.
A casino manager looks at high-level performance, while a campaign manager might specifically want to track new sign-ups over a set period to measure the success of an acquisition campaign. Meanwhile, a content provider manager might focus on the growth of a newly integrated provider.
These widgets should provide near real-time data, including game rounds, gross gaming revenue (GGR), payouts, and other key metrics.
Leading casino platforms should provide two types of reports: ‘transactional’ and ‘aggregated’. Most reports fall into the transactional category, with data updating every few seconds for near-instant freshness.
For reports with aggregated data, the update frequency depends on how often data is processed. Aggregations can be performed daily or even in near real-time if you use a pre-aggregation to keep KPIs up to date – ultimately depending on how the operator has configured their dashboard.
Enger explains how EveryMatrix’s Transaction Monitor feature ticks all the right boxes for operations. “In the case of our Transaction Monitor feature, real-time monitoring can be set to auto-refresh as frequently as every five seconds to ensure data updates as events occur. It also includes 40 customisable columns that can be reordered based on the operator’s preferences.”
Operators should also be able to access information at game round level through integrations with content providers, offering complete transparency into individual game game rounds, including all events and outcomes that took place. This feature simplifies data retrieval by centralising information in one place.
Enger continues, “For example, an Open Rounds Monitor tool is particularly useful in highly regulated markets as it tracks open (incomplete) game rounds, allowing operators to identify and resolve issues.
“With such a tool, operators can monitor game transactions using any of +40 data types as filter (vendor, game, player, etc.) and customise columns and timeframes to match their reporting needs.”
An igaming software supplier should address a template-based approach to reporting, allowing you to filter reports by any column header, export reports in CSV format for further analysis, and save report templates for easy sharing and reuse.
“These templates help operators save valuable time and resources while also ensuring data management efficiency. Report types should include Product, Player, Jackpot and Failed Transactions. Each one should offer the possibility to be filtered, named, saved, and exported.”
Through a DataHub, casino software providers should stream all data directly into the operator’s data warehouse, giving them full control to build their own reports.
A key use case is compliance, like free spins reports or data required for specific market regulations. Since the data should be streamed live, operators should always have the freshest data and reports, just as fresh as their software provider.
“Within our own solution, for example, we have developed a DataHub that allows clients and partners to stream data in real-time, whether for data warehouse and reporting tailored to their specific analytical needs.
“We also supply data to third-party CRMs and AI providers, enabling real-time correlation between player segments and bonusing, thus ensuring the right bonus reaches the right player instantly. Based on the specific needs of each DataHub integration, the appropriate and relevant topics are streamed.”
Finally, a mobile-optimised reporting system is a crucial advantage for operators today. A well-designed mobile interface ensures quick and easy access to reports on any device, options for both overview and detailed views in the management dashboard, and optimised filters and settings for seamless mobile navigation.
By leveraging customisable reports, real-time monitoring, template-based efficiency, and mobile accessibility, operators can optimise their performance. Choosing a software solution with these advanced reporting capabilities ensures that operators can manage their business with precision, flexibility, and efficiency.
The original version of this article was published by iGamingBusiness.
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