Let’s talk about our iGB L!VE Masterclass

Recently, our Casino Sales Manager and iGaming Expert, Alexandra Breinig, held an insightful masterclass about the best five ways to engage players in the hottest online casino markets.

During the Masterclass, held on the first day of the iGB L!VE event, Alexandra discussed the impact of regulation on player behaviour and how to adapt casino offerings accordingly.

She also tackled the gameplay mechanics that drive market success and how operators can master localisation and gamification to tailor their offerings to each region’s player profile.

Key insights discussed in the masterclass

Understanding players

Player preferences, such as slot themes, bonus features, betting behaviours, and volatility, are key factors in knowing the player base in a region.

Market analysis

We’ve conducted market analysis on the hottest markets and came up with the following intel.

• Europe has mature, regulated markets with high competition and restrictive regulations
• LatAm has agile markets with growth potential, but that requires education on online casinos
• Africa has growth potential with challenges in lightweight game optimisation for low data consumption

Player archetypes & preferences

We also found what kind of players each market houses, and their preferences.

• Germany has thrill-seekers that prefer animal and fruit themes with in-game free spins
• Romania has classic slot fans who favour jackpots and buy features
• Brazil has thrill-seekers who enjoy tiered challenges and prize wheels
• Peru players have a preference for animals, classic, and Asian themes with buy features
• Nigeria has classic slot fans with a preference for in-game free spins

According to our Slot Trumps data, expanding operations or launching in new territories requires a deep understanding of market traits, player preferences, and effective use of gamification tools, such as free spins, jackpots, tiered challenges, and cross-vertical gamification.