I recently presented lottery-specific elements to a gaming audience not familiar with lotteries. During the presentation, I asked my audience if they knew what the oldest lottery in the world was.
One person knew. I was pleased to get a response.
It was a lottery in China during the Han Dynasty, 205 BC, but what no one knew this lottery was designed to raise funds for the construction of the Great Wall of China. Other famous historical venues built with the help of lotteries include the Taj Mahal, British Museum, the Eiffel Tower, the Sydney Opera House, and the Croatian Cathedral.
Why am I writing this for a lottery magazine when most of its readers might already know this information? The answer is to show how important it is to understand the lottery world and its fundamentals, not just to understand the technology and innovation. At EveryMatrix, we combine and nurture both.
With 16 years of pioneering experience, we have solidified our role as a pure B2B provider, dedicated to enriching global operational and player experiences. Our agility, and freedom from legacy system constraints, allow us to drive the lottery industry forward with advanced solutions that are not only customer-focused and future-proofed but also deeply rooted in safer gaming.
We recognize the complex dynamics of the lottery industry and offer a comprehensive suite of software solutions tailored to this sector. Our technology is crafted to streamline operations and enable lotteries to significantly contribute to good causes, highlighting our profound understanding of the industry’s core values.
We have a rich history of collaboration with WLA member lotteries. Our services extend from player account management to advanced bonusing and retention strategies, ensuring operators like the Szerencsejáték ZRT (Hungarian State Lottery) can seamlessly navigate digital transformation.
We have delivered a full range of state-of-the-art, turnkey software solutions and services for its online betting brand TippmixPro, including building a custom front-end to meet their exact needs and fulfill all jurisdictional and regulatory requirements.
Part of these requirements involved adapting GamMatrix, our Player Account Management platform, to implement several features catered specifically to the Hungarian market including:
As proud members of the World Lottery Association (WLA) and European Lotteries Association (EL), we actively pioneer industry standards for player protection. Our achievement as the first iGaming supplier to receive the WLA Safer Gambling Certification in September 2023, underscores our pledge to secure and safer gaming solutions. We are continuously developing new functionalities and features to help our clients protect their players. A recent addition is our new widgets that offer operators multiple ways to monitor various limit categories with easy-to-use visualizations.
Our Software-as-a-Service (SaaS) model epitomizes the adaptability and scalability essential to achieve leading-edge hosting and maintenance services. This approach ensures EveryMatrix can support clients’ strategic ambitions, whether through a comprehensive turnkey solution or integration with other modular products. We guarantee seamless operations, setting the stage for unparalleled growth and innovation in the lottery and gaming landscapes.
Despite the diverse nature of the industry, a common thread that unites all operators is the critical need for effective player acquisition and retention strategies. This is not just about attracting new customers but also about creating a loyal player base that remains engaged over time.
To address these core issues and enhance the gaming experience in a meaningful way, we launched BonusEngine Boosters, a suite of groundbreaking gamification and personalization tools that sit within our wider cross-product, bonus management system BonusEngine.
BonusEngine Boosters are a unique arsenal of gamification tools purpose-built to add multiple layers of additional excitement to every one of the 27,000+ games we offer via customizable features including jackpots, Lucky Wheel, tournaments, challenges, and free spins.
They have both redefined the player experience and how operators generate additional revenue within highly competitive and often complex markets.
The industry impact has been significant. For instance, customer results benchmarking games with and without our customizable jackpots booster shows that players who play games WITH our additional jackpot layer increase bet amounts by an average of 50%, rounds per session increase by 50%, and average game session length rises by 11%.
Through BonusEngine Boosters operators have access to:
Each feature makes every game ‘stickier,’ offering real-time player incentives. This includes:
Using BonusEngine Boosters operators can create cost-effective Free Spins campaigns across their selection of games. This is fully configurable via our back-office application with continuous integration of Free Spins from vendors that provide a Free Spins API.
Operators can create challenge levels and connect them to any type of bonus for automated and instant rewards once a player reaches a certain level. Each level and reward can be different and/or certain levels can be repeated from once to infinity.
To further engage players operators can define winning criteria, tournament duration, which players can obtain a ticket, and how it can be obtained. Create a prize structure with up to 500 prizes, automatically granted once the tournament is finished. Players can watch their current score and position in the leaderboard, updated in real time.
JackpotEngine gamification solutions offer iGaming operators full control over the selection of games where the jackpot is offered, player segmentation, winning probability, seed amounts, winning cap, contribution distribution, and the split of contribution funding between operators and players.
In the early days of online gaming, the introduction of bonus systems was a revolutionary way to attract new players and reward loyal customers. However, it wasn’t long before operators encountered a significant challenge: bonus abuse. Unscrupulous players began to exploit bonus systems, using sophisticated strategies to claim and withdraw bonuses without engaging in the intended spirit of fair play.
This exploitation led to substantial financial losses for many. Operators tried various strategies to counteract this abuse, from tightening terms and conditions to implementing complex tracking systems, but these measures were not always effective against the most determined abusers. As a result, some brands continue to struggle with this issue.
In response to these needs, we introduced BonusGuardian, a cutting-edge AI technology designed to enhance player engagement while mitigating bonus abuse. By analyzing thousands of patterns, BonusGuardian identifies potential abusers, offering operators full control over their response strategies. This proactive approach ensures a cost-efficient and player-friendly gaming environment, balancing the excitement of bonuses with the integrity of gaming practices.
In partnership with Future Anthem, we utilize the power of artificial intelligence to elevate the gaming experience while strengthening safer gaming initiatives. Advanced features such as real-time churn prevention and personalized game recommendations foster deeper engagement with players, enhancing their overall experience. This application of AI technology demonstrates our commitment to utilizing cutting-edge technology to support our clients’ success and promote a safer gaming environment.
As the lottery and gaming industry encounters a crucial transformation phase, we stand at the forefront, driving innovation and operational excellence. Our in-house solutions, redesigned in 2017 with cutting-edge technology, steadfast commitment to safer gaming, and strategic use of AI technologies solidify our position as a leader in crafting safer, more engaging, and efficient lottery and gaming operations.
The original version of this article was published by La Fleur’s.
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