With extensive track record in casino software provision and a large list of successful launched operators, EveryMatrix’s flagship product, CasinoEngine, is ready to tackle even more regulated markets and help clients expand their business across the globe.
Stian Hornsletten, CasinoEngine CEO and EveryMatrix Co-founder, discusses the platform’s strengths, benefits, and explains how a large and diversified content library, a modular software product and a committed team can make the difference in this ever-changing casino scenery.
This year CasinoEngine had a lot of signings and launches, how are things going so far?
2019 was the best year for our casino business since the first version of CasinoEngine was launched in early 2012. Seven years later we are glad we put in the work of developing a modular, API driven solution which was built using latest technologies by an expert, highly technical team. Having a prominent network of successful clients, such as Tipico, Norsk Tipping, Wunderino, mybet, Genesis or Adjarabet, is a statement to our dedication and passion to help casinos in achieving their goals, whether it’s entering a new market, fill in content gaps, boost revenues or drive acquisition and create retention schemes.
Operators have complete autonomy in choosing how they wish to work with CasinoEngine, which currently offers a comprehensive platform and an API direct integration method for gaming content. Many are seeking the full suite – an iGaming integration platform which facilitates fast market entry both technically and operationally.
In terms of business development, our solution is having more and more traction as both newly founded and established casinos are looking to expand their business into high-potential regulated territories. Last year, we launched into five new regulated markets, and our target for 2019 is to enter another five. So far, we entered Sweden, with the next market to be live Columbia, followed by the very lucrative Spanish market later this year.
From a technical perspective, how is CasinoEngine helping clients reach new markets?
CasinoEngine acts like a plug-and-play solution, enabling operators to tackle new regulated markets in a speedy manner, as opportunities arise. This solution speeds things up by handling all of the integration and creating a unified framework towards operators’ product offering, reporting obligations, systems, and their own platform.
The CasinoEngine solution also allows operators to overlay over the vendors’ games, and they can display all the requirements when it comes to session time, game losses, and more. All of this data is unified across all their gaming vendors. We also handle session limits across all vendors, which takes away a lot of the responsible gaming requirements from the operators.
Besides providing all the needed technical support, we are making available an entire Vendor Management crew, committed to maintain all the vendor integrations while offering support and ongoing feedback. We work closely with our clients to review their gaming offering, optimize KPIs and increase revenue.
When an operator is preparing to launch into a new market, our team takes a proactive role, identifying on behalf of the client who are the key players within the new market, and what are the most relevant and popular games in that respective territory. We are investing significant resources in putting together the best possible offering for our clients, and we view this way of working as an important differentiator for us. Working closely with operators in this way ensures a high rate of success for new market entrants.
The industry is witnessing an ongoing flow of various platform providers’ signings with reputable gaming suppliers, what can you tell us about your content library?
Having an extensive and diversified range of content from multiple vendors greatly helps operators to address specific user groups and demographics. As of today, CasinoEngine provides access to over 8,000+ games, through 85+ vendor integrations and 140+ providers, which translates into a powerful
We are constantly in a search for great casino content and we are looking to enrich our offering with every new partnership. Recently we signed with Skywind Group, PG Soft, Fazi Interactive and Spinmatic, and we are sure that this list will be longer by the end of the year. CasinoEngine is not only adding content, but also jackpot-based promotions or resourceful player engagement tools.
Does CasinoEngine provides support with other aspects of their business after they start operating on a new market?
Once you are on a new market, it’s imperative to boost acquisition and develop a great retention strategy. We can help solve this thanks to our Unified Bonus System. This is a standalone bonus application which sits and listens synchronously to all transactions, across products, happening in the wallets, without latency on any gameplay. We offer large variety of bonus types, with a large common configuration base, which makes the process of creating a campaign very similar whether you create a cashback scheme for live casino players or a free bet offer for sports, triggered by signup.
While UBS offers bonus types which allow our clients to create fully automated lifetime reward tracks using nothing but the bonus system itself, it also exposes trigger APIs to clients who want to build their own loyalty and retention systems, such as loyalty shops and levelling, while using the bonus system for handling the actual rewards.
The original version of this interview has been published by 5 Star Media on October 23, 2019 under the title CASINOENGINE IS EMPOWERING CASINO OPERATORS TO QUICKLY ACCESS NEW MARKETS.
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