A year in EveryMatrix’s life

EveryMatrix Head of Sales, Casino RICHARDT FUNCH talks us through a remarkable year of new clients and new products and looks forward to expanding into new jurisdictions during the second half of 2024 and beyond.

EveryMatrix seems to be breaking records every month. Tell us about the highlights and what has been driving this growth curve.

After an amazing 2023 with record-breaking numbers, it’s astonishing how 2024 has so far proven to be even more successful across the entire business, from sports to casino and everything in between.

As one of the only pure B2B iGaming technology providers, our success is directly linked to our customers’ success, which is why we keep pushing the boundaries with them to secure a sustainable future.

One of the main growth drivers is undoubtedly our modular, API-driven product approach to our Player Account Management (PAM) platform, casino, sports betting, payments, and affiliate management, designed to give
our clients maximum flexibility and control, enabling them to deliver the best possible player experiences.

Our customers can operate each product independently with their existing products or we can bring as many together within a turnkey solution. To ensure we have the ongoing focus, knowledge and innovation for each of our verticals, we have dedicated business units and teams.

Casino is one vertical that continues to smash records, surpassing six billion monthly game rounds and exceeding €6bn monthly turnover in June this year – just 11 months after hitting four billion monthly game rounds and €4bn respectively.

This accelerated growth has been generated by a combination of significantly increasing existing customer revenues and going live with new operators including Veikkaus, DraftKings, Golden Nugget, BetMGM and Rush Street with several other global and local brands due to go live
in the coming months. Our vision has been to integrate the best of breed content and technology such as our casino productivity and aggregation
platforms, CasinoEngine and SlotMatrix, so our clients can give their players the ultimate experience.

In the first quarter of 2024 alone, we integrated 886 new games, bringing the total amount to 29,000+ games from 320+ games studios, however the key to its success is not only content, it’s everything around it. This means promotional tools and features we develop around aggregation to maximise revenue and value. JackpotEngine, for example, is a gamification tool that allows customers to create and offer configurable jackpots across any of our games.

CasinoEngine also formed a central part of our largest ‘turnkey’ launches ever, including Bet-at-home and the Hungarian Lottery digital betting and gaming brand, TippmixPro. Both went live within weeks of one another with a migration of nearly six million players from Bet-at-home’s legacy provider to our platform and tech stack.

Following a fruitful 2023 and 2024 what’s next for EveryMatrix’s casino division?

Receiving this recognition validates how we view ourselves as a business and underlines our commitment to uphold safer gambling and sustainable best practice.

Examples of our approach to sustainability include opening a new, purpose-built eco-friendly office for over 400 staff in Bucharest, Romania in late 2023. Employing building materials and construction methods that are not harmful to the climate and environment, the office sets a new standard for corporate and environmental responsibility.

Our 1,000 employees across 13 offices also regularly give back to our communities. For example, we founded TeachStream, our own fully-funded educational NGO, in Bucharest in 2015, with a mission to offer local children the chance to access quality education that would be otherwise unavailable in Computer Science, Maths and English. We provide children with computers, tablets, smartphones and knowledge and contributed €200,000 in the last year.

What innovation has the casino business unit designed and delivered in the last year?

We are focused on continuously investing in developing new products and features around CasinoEngine and SlotMatrix. This is essential for them to remain ahead of the competition and, most importantly, to keep driving customer growth.

Our cross-product bonus system BonusEngine, which provides a wide range of promotional and gamification tools to improve acquisition, retention and enhance players’ gaming experiences, has recently given birth to a powerful product called BonusEngine Boosters.

This will soon be available within SlotMatrix and give our customers access to a unique arsenal of gamification tools purpose-built to add multiple layers of additional excitement, user experience and drive further revenue. These include Customisable Jackpots, Challenges, Lucky Wheel, Free Spins, Tournaments with real-time leaderboards and much more making every game ‘stickier’ leading to enhanced gaming experiences.

Another milestone is our new live casino product, PlayMatrix. One of the things that makes PlayMatrix stand out from other live dealer suppliers is the customer-centric approach. This is aimed at building bespoke live dealer tables using the latest technology, prioritising the needs and preferences of our customers and shaping strategies and solutions that best fit.

Which territories are in focus for this year and what differentiates EveryMatrix from competition?

It’s no secret that we’re heavily increasing our focus on Latin America, a market where
we’re determined to become one of the major technology providers. We’re already live in several Latin American markets and seeing significant growth across the region with a dedicated office opening later this year. We gained certification in Peru in March this year, an important step for us to further increase our LatAm footprint.

Our recent acquisition of FSB Technology has also immediately established a presence in the
UK, Ireland and Africa where FSB has strong market share. What differentiates us is that we are a pure B2B provider with no ties to our own consumer
brands.

This means our growth is 100 per cent committed to the success of our customers. Seven years ago, we took a decision to create a strategy where dedicated teams develop and operate each product independently. This has created a unique foundation for innovation and the ability to serve our customers with true product expertise and excellence.

What can attendees expect at the EveryMatrix stand during SBC Summit 2024?

We’re gearing up for something exciting on our stand, including new products. That’s all I can
say for now, so you’re invited to join us to learn more. I’ll be there with my team of industry experts including Alexandra Breinig, Hasmik Movsisian, Josmar Diaz, Nikola Nenkov, Meri Nersisyan, and our Head of Lottery, Nikolina Gabelica.

The original version of this article was published by SBC Leaders.