The Success of Slot Trumps: A Collaborative Triumph

The recent Slots Trumps campaign has set a new standard in the gaming world. Launched in September by EveryMatrix in collaboration with iGamingBusiness, Slot Trumps highlights the power of teamwork and innovative, data-driven marketing.

EveryMatrix and Clarion Gaming saw potential in their vast data resources to drive growth and innovation, leading to a campaign that integrated digital thinking to elevate their business approach.

Leveraging Data and Creativity

This comprehensive report involved key players from both EveryMatrix and iGamingBusiness, resulting in a team of experts that not only collaborated effectively to deliver the campaign, but also trusted each other as partners to ensure its success.

Robin Harisson, Global Content Director at Clarion Gaming, emphasised the importance of data, especially in the slots market, noting how the industry has shifted from releasing a few games monthly to thousands. The innovative Slot Trumps cards provided a unique way to visualise and engage with data.

Sophie Webster, Digital Growth Director at Clarion Gaming, highlighted the campaign’s shift from traditional banners to more interactive formats, using videos and animations to boost user engagement. This approach allowed for a more personalised and impactful communication strategy.

Alexandra Voinea, Product Marketing Casino at EveryMatrix, underlined the value of sharing insights with industry professionals. As the largest aggregator in the industry, EveryMatrix offered valuable data on both established and emerging markets, like Brazil and Germany. The campaign’s educational aspect resonated well, increasing dashboard access and interest in thought leadership pieces.

Despite initial challenges in managing vast amounts of data and ensuring effective communication, the team’s collaborative spirit and streamlined processes overcame these hurdles. The integration of specialised roles helped deepen the understanding of market intricacies and product details.

Future Directions

The Slot Trumps campaign achieved significant market visibility, reinforced both EveryMatrix and iGamingBusiness authority, providing valuable insights into customer behaviour and product performance and laying a solid foundation for future projects.

Looking ahead, the team aims to build on this success by exploring new markets and expanding their global media offering. The focus will be on creativity and broad ideation, ensuring future campaigns continue to push boundaries and deliver value. EveryMatrix is committed to staying at the forefront of the gaming industry by leveraging data and embracing innovative strategies.

In summary, the Slots Trumps campaign showcases the power of collaboration, data-driven insights, and creative marketing, setting a high bar for future engagement in the gaming industry.