Head of Sales Kiril Nestorovski discusses innovation and gamification at CasinoBeats Summit 2019

In the first of a two-part miniseries CasinoBeats teamed-up with Kiril Nestorovski, Head of Sales at EveryMatrix, at last month’s  CasinoBeats Summit to address a number of topics.

First on the agenda is how the company is working to transform its market position to reflect current trends, as well as how to best help operator partners in player protection.

On the first of those two issues, Nestorovski commented: “If we consider that the industry in general spends between five and fifteen per cent on innovation, I would say that the gaming industry is not far from there.

“And EveryMatrix as a company has innovation embedded in our DNA, and when we develop products, we actually look at it from an innovation perspective. 

“Now what we have been doing lately is basically refactoring all the products to be able to match the trends of the market, and this has been a long process that has been going on for a couple of years. 

“And now we are at a point where we feel that all our products have a standalone value.” 

Before adding a slight insight, from a CasinoEngine perspective, on how EveryMatrix aids operator partners when it comes to the protection of players: “So what we do is, we help the operators go into new markets, or in the existing markets, to provide compliance and reality checks, and what we also have is control of the gaming window where basically the pop ups will show up, and this can easily be adjusted to the player experience.”

In the second edition to a two-part miniseries, Nestorovski addressed the role that gamification can play in allowing operators and suppliers to engage with their core demographic.

Speaking at the CasinoBeats Summit, Nestorovski appeared alongside Avraam ‘Akis’ Tosounidis, COO and co-founder of Campeon Gaming Partners/Campeonbet, Alex Cohen, COO and co-founder of Kalamba Games, Jan Ridenfeldt, head of business unit content at Oryx Gaming, Melvin Ritsema, managing director of Royal Panda and Tobias Svensen, CEO of CasinoGrounds, as moderator.

Referring to the panel on ‘Role of operators in product innovation’, Nestorovski explained that gamification has become one of the buzzwords in the iGaming industry in recent years. He commented: “What we can say about it is that gamification is a part of the entertainment world, and it brings value for both players and operators that have it embedded in their DNA.

“We have developed specific APIs to match the actual need for the operators to be able to develop the gamification parts. It is the front-and-centre of the modern iGaming world, and the more gamification there is, the more players become engaged. It helps retention, and also helps acquisition of players.

“it is going to become more granular in the future, and EveryMatrix has committed to working jointly with operators to fulfil that layer of providing the newest technology to help them with their front-end efforts in gamification.”

The present interview was published by CasinoBeats in October 2019 in two parts: Player protection and innovation with EveryMatrix’s Kiril Nestorovski and EveryMatrix’s Kiril Nestorovski discusses gamification and retention.