2023 Year in Review | PartnerMatrix

The year 2023 marked a transformative period for PartnerMatrix, featuring a new CEO, team expansion, integrations, and notable achievements. This year was defined by unprecedented growth, client satisfaction, and innovative collaborations.

PartnerMatrix and DeepCI: Integration Launched

PartnerMatrix’s collaboration with DeepCI, an innovative data-driven affiliate optimization service, promises to reshape the iGaming affiliate industry. This integration opens exciting opportunities to expand clients’ brands and gain deeper market insights.

Commercial Milestone: Signing Top-Tier Clients and Record ROI

In 2023, PartnerMatrix soared to new heights, welcoming over 250 clients, including renowned brands like Blackjack.fun, PlayMaster, Player.ro, Nitrobetting, Bluechip among many others.

Notably, our Return on Investment (ROI) reached an extraordinary 230%, a testament to our commitment to providing unparalleled solutions for operators and affiliates worldwide.

New CEO appointment: Vahe Khalatyan

The year began with the appointment of Vahe Khalatyan as the new CEO, bringing nine years of invaluable experience as PartnerMatrix’s Chief Technical Officer. Under Vahe’s leadership, the team doubled in size, bringing new clients, tasks, and solutions, and solidifying our position as a leader in the market.

Winner of Client Satisfaction of the Year

PartnerMatrix proudly received the AffPapa iGaming award for “Client Satisfaction of the Year.” This recognition underscores our unwavering commitment to prioritizing client satisfaction, a principle embedded in our ethos since day one.

Launch of PM Talks Series: Focus on Affiliate Marketing Gurus of Today

Another remarkable project being launched by PartnerMatrix and our lead sales manager Artyom Matevosyan, is an interview series where Artyom touches on the most interesting and pressing topics of modern affiliate marketing.

Since the beginning of the PM Talks series, Artyom has managed to talk with remarkable and really interesting representatives of iGaming affiliate industry, such as Sasha Boerma, Viorel Stan, Paul Poulakka, Catie Di Stefano, and John Wright. New interesting guests are surely awaited in 2024.

Eyes on LatAm

In 2023, PartnerMatrix turned its attention to the emerging gaming sector in Latin American market, with a focus on Brazil. Engaging in discussions, and campaigns, participating in events such as Sigma LatAm in Sao Paulo, we actively participate and try to contribute in the developing LatAm market. We are looking forward to new gatherings, partners and opportunities in 2024.

Product Development Highlights

  • Unique promocode logic support per Operator
  • Automatic assignment of Affiliates to an Affiliates Group
  • Admin fee from Turnover
  • PartnerMatrix/DeepCi integration, DeepCi section in PartnerMatrix admin panel
  • 2nd Step of Registration configuration/removal
  • Switch to “Desktop Version” from the Mobile version interface
  • “Brand Parameter” for S2S for multi-brand skins
  • New “Select” filters with a better version to support big data loading
  • Branch Management v2

2023’s Must-Reads

We’re turning 9 in 2024: Our Plans for the Future

As we approach our 9th year in 2024, PartnerMatrix is poised for further growth and innovation. We eagerly anticipate forging more industry connections, meaningful meetings, and valuable partnerships in the coming years. We also look forward to seeing everyone in 2024 at various events and gatherings, including the upcoming ICE London 2024 in February. So don’t hesitate to connect with us and be a part of our exciting journey!

Feel free to share your thoughts, ideas, or partnership proposals with us. Contact us with your offer or reach out directly via chat to explore the exciting possibilities that lie ahead.


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