Effective affiliate marketing with the right tools and strategy

Levon Nikoghosyan, CEO of PartnerMatrix, talks about how a solid affiliate marketing channel helps iGaming operators to fully benefit.

In order to run a successful affiliate program, you need to be consistent in your strategy, develop your program, and more important – be player-oriented. Here at PartnerMatrix, our aim is to bridge the gap between operators and affiliates. This way, your company can create a powerful affiliate channel that will engage more players and increase your casino and sportsbook awareness and income.

You can easily get more traffic, more player sign-ups, and total control over your affiliate campaigns using a highly customizable affiliate software platform, designed for casino and sportsbook operators.

I’m here to give you the ins and outs of why PartnerMatrix is the essential affiliate tool for your marketing strategy. At the end, you’ll have all the data to make an informed decision about how to successfully grow your affiliate channel.

PartnerMatrix’s mission is to completely fulfill the demands of the affiliate industry. By providing not only software solutions, but also a brilliant service, the company aims to cover all the needs of affiliate marketing:

  • Individual approach to integration and dedicated support
  • Help with setting up your program
  • A platform for consistent affiliate marketing

In our endeavor for continuous improvement, PartnerMatrix is an ever-evolving solution built upon our client feedback. recently, the platform made available features such as better Player Segmentation, Player Reactivation Rewards, and improved and more transparent real-time reporting.

With the most recent updates, PartnerMatrix introduced a new API development that helps casino and betting websites to achieve a more in-depth and timely analysis of their affiliate marketing programs. It’s all about real-time communication, and we made sure you have instant data access.

The real-time data API feature allows operators to connect and track users’ actions in real-time, without delay or inaccuracy, view instant reports and access a user’s full history and cycle.

Personalized approach to integration and dedicated support

Through all these years of partnering with over 100+ operators, we’ve learned an important rule: only a client-oriented approach makes it work.

We develop your affiliate landing page, and we aim to find the best blend between visual branding and messaging to support the conversion and engagement of new affiliates. The full process of system integration proceeds according to your platform preferences and business model.

What you get: total control, unlimited commission tiers, ability to customize plans for individuals or sub-affiliates, in-depth analysis of your affiliate channel.

Help with setting up the program, fast and efficiently

With PartnerMatrix you have everything: efficient program management, multiple payment plans, automated payments, in-depth reporting and accurate tracking, affiliate and player segmentation. With PartnerMatrix you can trace players and affiliates activity and respond immediately.

What you get: swift program setup, continuous consultation and support.

Competent and consistent affiliate marketing

Apart from providing around-the-clock support, training and business consultancy, PartnerMatrix works closely with trusted, highly experienced affiliate partners to help you reach more business and discover more opportunities. According to your niche and business type, we can recommend affiliate partners and introduce you to affiliate niches in your region.

What you get: a ready-to-deploy website with detailed content, banners to launch your program and start effective marketing.

One system to reach millions

PartnerMatrix covers the whole spectrum of affiliate marketing, but only together we can create a unique formula that really works.

Recently, our affiliate management software platform received the judges’ appreciation at EGR B2B Awards 2020 in the Affiliate Software Supplier category. The complexity of the affiliate software and the recent commercial success earned PartnerMatrix the “Highly Commended” recognition.

Do you want to know more on how our tailored affiliate solution can help your business? It’s simple: contact us, leave your details and we will schedule a demo for you.

Ready to start a conversation?

The key for us as a true B2B iGaming software provider is to help gaming operators implement bold ideas and unleash unlimited creativity.

Everything is possible.
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