Metro Play launches with EveryMatrix

22nd May 2013 (London, UK) – EveryMatrix is pleased to announce the signing of a contract to deliver software and services for Metro Play, the ultimate urban mobile gaming destination.

Metro Play, owned by dmg media and sister brand to the UK’s leading urban media brand Metro, offers on the move urbanites a stand out gaming experience with fully responsive design, browser-based gameplay that’s fun and easy to use.

Utilising EveryMatrix’s recently introduced CasinoEngine, Metro Play offers players an extensive choice of desktop and mobile Casino based games, perfectly unified with one single lobby and wallet, including a bonus and frequent player point system that is shared for all of the vendors.

Metro Play is building an entirely customised front end on the OddsMatrix and GamMatrix API set, which will clearly differentiate from the competition, offering players an enhanced gaming experience through its tailored front end.

“This is a terrific opportunity to showcase the product development and integration capabilities of EveryMatrix with a significant, highly respected operator. Metro Play has proven its ability, straight from the outset, to deliver high quality content for UK players. Setting this high standard from launch, combined with its unique offering, will help make MetroPlay stand out in today’s tightly contested gaming market,” said Ebbe Groes, CEO EveryMatrix.

Jamie Walters, Executive Director at Metro Play, said: “We’re delighted to work with EveryMatrix to create Metro Play. We’ve enjoyed unique control in building a completely customized front end and together we’ve built a compelling and distinctive product which we’re proud to bring to market. Created in response to the continuing growth in consumer demand for gaming, Metro Play stands for entertaining, high quality, straightforward, mobile-led gaming.”

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About EveryMatrix

Launched in 2009, EveryMatrix is a leading software supplier. The company provides independent solutions to the iGaming industry, including: OddsMatrix – an award-winning and fully managed white label sports book solution, GamMatrix – a highly flexible gaming management and payment processing platform, CasinoEngine – a unified Casino solution with more than ten industry leading casino vendors, including joint bonusing, lobby and much more, and PartnerMatrix – an intelligent banner management and affiliate marketing system. Read more at:

About Metro Play

Metro Play, the ultimate urban mobile gaming destination, offers on the move players a stand out gaming experience with fully responsive design, browser-based gameplay that’s fun and easy to use. 100% owned by multi-channel media company dmg media, the brand is a sister brand to Metro, extending Metro’s consumer entertainment offering and giving its urbanite audience more cross-platform touch points with which to connect with the brand throughout the day.