EveryMatrix has sealed its largest turnkey platform partnership in Africa to date and will migrate MBet from its existing software to EveryMatrix technology.
The turnkey sportsbook agreement will see EveryMatrix power MBet with its award-winning technology in Tanzania and the Democratic Republic of Congo (DRC).
MBet’s sports betting offering will be transformed via the high-performing, ‘always-on’ OddsMatrix digital sportsbook platform that includes access to a content catalogue of 170,000+ monthly live sportsbook events, empowering Odds Management control tools and comprehensive 11-sport pre-live and live Bet Builder.
The East African operator will also gain access to a suite of player-friendly localised products including in-house lightweight front end, USSD betting, SMS functionality, Do It Yourself manual event creation tools and a dynamic betslip engine supporting 50+ accumulator selections.
This enhanced sportsbook platform package will be further supplemented by the integration of additional EveryMatrix core turnkey products including casino productivity platform CasinoEngine, cross-product reward system BonusEngine and player management platform GamMatrix.
Migrating from 11-year-old proprietary technology to an EveryMatrix tech stack, MBet becomes the latest ambitious operator to join the rapidly expanding EveryMatrix platform network. Fresh from the recent acquisitions of FSB Technology and Fantasma Games, the industry’s fastest growing iGaming technology supplier now has more than 1,100+ staff across 15 global offices.
Established in 2013, MBet has developed into one of the leading sportsbook brands in the competitive East African region following the creation of a customer-centric proposition aided by a portfolio of local sports partnerships.
Ebbe Groes, CEO and co-founder, EveryMatrix, said: “This tier-1 African turnkey partnership sends a strong signal that EveryMatrix is rapidly becoming the ‘go-to’ platform provider for ambitious operators in the exciting Africa region.
“Africa presents a unique set of scalability challenges for platform providers but, with millions of bets processed daily across our OddsMatrix sportsbook platform, this is a region tailormade for the transformative capabilities of the EveryMatrix technology.
“I’m particularly pleased to see this deal follow our acquisition of FSB Technology. FSB has developed a strong client base across the African continent and the experience and product readiness from FSB was instrumental in EveryMatrix winning this landmark deal.
“We are pleased to welcome MBet to the EveryMatrix platform and look forward to propelling their offering into a market-leading proposition in Tanzania, DRC and beyond.”
Javier Diaz, CEO, MBet, said: “We are immensely proud of everything MBet has achieved in the last decade. Securing leading positions in Tanzania and the DRC has demonstrated the growth journey we’ve been on.
“What has become clear in the last 18 months is that to take us to the next level in our operations we need to be aligned with a leading third-party technology provider.
“After a thorough search we are confident that we have selected the right partner in EveryMatrix. The hyper growth they have achieved globally in the last several years has been inspiring and their end-to-end turnkey offering provides us with the content, tools, features and localised capabilities to differentiate our daily offering and scale MBet upwards onto a new level.”
MBet was established in 2013 and has become a staple of East African sports betting with a presence across five markets. It was a pioneer in Tanzania becoming the first USSD and online betting operator there leading to a step change in the industry moving from retail to online.
It currently holds leading positions in Tanzania and the Democratic Republic of Congo and is the proud sponsor of 22-time Tanzanian football champions Simba S.C.
EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities.
EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has more than 1,100 employees across 15 countries and serves 300+ customers worldwide, including the regulated U.S. market.
EveryMatrix is a member of the World Lottery Association (WLA) and European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification.
EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing market leading gaming solutions.
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