This article offers a comprehensive comparison of the leading iGaming affiliate networks in 2023. It covers both B2B affiliate platforms, which facilitate connections between operators and affiliates, and affiliate networks that primarily promote casino brands through direct agreements with the casinos themselves.
This list is carefully chosen to fulfil iGaming brands and casinos all over the world. The showcased platforms will help you to create better brand awareness and sales:
Today, the iGaming affiliate market generates enormous revenues for involved companies. Launching an affiliate channel and finding relevant affiliates for your business becomes necessary. While choosing the best affiliates for your brand, pay particular attention to affiliate software that will allow transparent, flawless, and quick operations between your casino and any type of affiliates.
(!) Learn about PartnerMatrix, the leading affiliate software in iGaming, providing all the necessary tools for quick and secure affiliate operations.
Target audience: operators, affiliates
Geo: Worldwide
Established in 2020, AffPapa serves as the ultimate iGaming directory, connecting affiliates and operators to establish productive partnerships. With a range of built-in features and services, the platform facilitates navigation through the iGaming landscape, yielding high market performance and enhancing brand recognition.
What you get:
The Gambling Portal Webmasters Association boasts a membership of over 25,000 registered individuals, making it the sole professional organization of its type. The association is dedicated to aiding its members in achieving success and all of its initiatives are developed with this objective in mind. Membership to the organization is free, thanks to the backing of its sponsor affiliate programs.
Geo: worldwide
One of the original pioneers of iGaming B2B affiliate marketing, Affiliate Guard Dog has successfully united a robust iGaming community by streamlining certification and other problem-solving procedures. Their proven track record demonstrates their ability to simplify and accelerate the process for companies in the industry.
Target audience: operators
Geo: UK, USA
Bojoko simplifies the process of selecting gambling sites with its user-friendly tools. Tens of thousands of users rely on the site each month, which offers hundreds of online casinos and dozens of booker sites. Bojoko highlights the differences between casinos and employs experienced players to test sites with real money, providing authentic reviews and ensuring prompt withdrawals.
Geo: UK, USA, Germany, Australia, and more
SlotsCalendar tracks game launch dates and adds them to their calendars. They then obtain a demo version of the game and thoroughly assess its workings. Specific details about the game, such as the software provider, RTP, reel setup, volatility, jurisdiction, devices, and bet level are provided.
Moreover, SlotsCalendar provides comprehensive reviews, including information on how to play the game, how to trigger bonus features, and why the game is worth playing. Jackpot information is also included in their reviews.
Geo: worldwide with a focus on the UK, USA, Germany, Australia, and more
One of the most famous around the world, AskGamblers is a significant affiliate portal that offers promotion opportunities for your brand. The site provides up-to-date information on online casinos, including the best casino reviews and ratings by their team of experts and real casino players. With over a decade of experience, AskGamblers is a reliable multiple award-winning website.
Geo: Denmark, Serbia, USA, Sweden, UK
Better Collective is a sports betting media group that specializes in developing educational platforms for the iGaming industry. Their aim is to create a fun, transparent, and fair environment for online bettors globally. The majority of their revenue is generated through affiliate marketing.
Target audience: operators, publishers, agencies
Geo: Different locations
Affiliate Future is a marketing solutions provider that offers effective affiliate networks and tools. They operate on a pay-on-performance basis, allowing advertisers to grow their online business in a low-risk environment while achieving excellent ROI.
Target audience: Sports, Casino
Geo: Sweden, Malta, UK
Raketech excels in affiliate and performance marketing, offering a comprehensive portfolio of online products and services. The company focuses on connecting potential customers with its global network of business partners, while promoting informed decision-making and driving high engagement.
Target audience: casino, sports
Geo: Brazil, Portugal, UK
Odds Scanner is a frontrunner in acquisition, content, and technology within the iGaming industry, providing an all-inclusive suite of online services and products. The company is dedicated to bridging the gap between potential customers and its worldwide network of partners, fostering informed decision-making, and boosting user engagement.
Geo: USA, India, Germany
BTCGOSU is a premier Bitcoin casino guide, providing an extensive range of up-to-date reviews and information on Bitcoin casinos and much more. The company is committed to connecting potential users with a diverse selection of top-tier crypto gambling platforms while promoting informed decision-making and ensuring an enjoyable gaming experience.
Target audience: sports
Geo: UK
SafeBettingSites.com is a leading online platform designed to help users make informed choices when evaluating various websites, platforms, services, and betting apps.
The company’s team of industry experts has thoroughly acquainted themselves with all the essential details of the online sports betting sector, providing users with free charts, lists, reviews, guides, and tips to ensure they make the right choices.
Geo: Germany, USA
BetOnValue provides visitors with quality information on odds available anywhere on the Internet. They can check and compare odds from 165 bookmakers and betting exchanges across the globe.
Geo: Finland
KasinoHai is the leading iGaming portal in Finland, offering a wide selection of unique bonus offers and an abundance of casino reviews, news, and relevant content. Customers can use smart sorting tools to find a casino that fits their preferences and utilize different types of bonus calculators to find the best available offers.
Geo: USA, LatAm, worldwide
For nearly three decades, betting.com has provided online services to sports and betting enthusiasts worldwide. The site boasts an interactive and passionate sports community that discusses betting opportunities from around the globe.
Geo: Russia, Eastern Europe, CIA
Bookmaker-Ratings produces and regularly updates its own ratings, offering punters a clear insight into the quality of bookmakers worldwide. The bookmakers are ranked based on a variety of attributes, following a set of published rules available to all users. Bookmaker-Ratings operates primarily for Eastern Europe and CIA countries.
PartnerMatrix is the essential iGaming affiliate tool for your online and offline marketing strategy.
Get more traffic, more sales, and total control over your affiliate campaigns using just one highly customizable affiliate software platform designed for casino and sportsbook operators.
We work with over 250 international brands. By now, operators reached more than 20 million players worldwide through PartnerMatrix.
iGaming affiliate marketing is based on networking: finding the right partners, creating beneficial deals, pushing your product through trustable channels.
But success also largely depends on choosing powerful and secure software. At PartnerMatrix, we know that, and we equip our partners with up-to-date marketing tools, a multi-currency payment system including crypto, unlimited support and modern API integration solutions.
Do you want to know more about how to seamlessly launch or migrate to your affiliate marketing software of choice? Let us know!
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