Best affiliates to promote your casino in 2023 | PartnerMatrix

This article offers a comprehensive comparison of the leading iGaming affiliate networks in 2023. It covers both B2B affiliate platforms, which facilitate connections between operators and affiliates, and affiliate networks that primarily promote casino brands through direct agreements with the casinos themselves.

This list is carefully chosen to fulfil iGaming brands and casinos all over the world. The showcased platforms will help you to create better brand awareness and sales:

  • Promote your games
  • Push your bonuses and promotions
  • Find relevant partners and players in your region and niche
73% of businesses worldwide use affiliate marketing

Today, the iGaming affiliate market generates enormous revenues for involved companies. Launching an affiliate channel and finding relevant affiliates for your business becomes necessary. While choosing the best affiliates for your brand, pay particular attention to affiliate software that will allow transparent, flawless, and quick operations between your casino and any type of affiliates.

(!) Learn about PartnerMatrix, the leading affiliate software in iGaming, providing all the necessary tools for quick and secure affiliate operations.

Best iGaming affiliate platforms in 2023


Target audience: operators, affiliates

Geo: Worldwide

Established in 2020, AffPapa serves as the ultimate iGaming directory, connecting affiliates and operators to establish productive partnerships. With a range of built-in features and services, the platform facilitates navigation through the iGaming landscape, yielding high market performance and enhancing brand recognition.

What you get:

  • An extensive directory dedicated to iGaming affiliates and operators.
  • The ability for one-on-one collaboration for both parties.
  • Advanced tools and filters for a swift search of affiliates and operators with the best deals.


Target audience: operators, affiliates

Geo: Worldwide

The Gambling Portal Webmasters Association boasts a membership of over 25,000 registered individuals, making it the sole professional organization of its type. The association is dedicated to aiding its members in achieving success and all of its initiatives are developed with this objective in mind. Membership to the organization is free, thanks to the backing of its sponsor affiliate programs.

What you get:

  • Members receive access to lively and exciting discussion forums plus a free subscription to the GPWA Times Magazine and the GPWA Times Weekly Newsletter.
  • Paid promotional options across the GPWA website and brands.
  • One of the oldest affiliate platforms with numerous threads and the ability to quickly find answers.

Affiliate Guard Dog

Target audience: operators, affiliates

Geo: worldwide

One of the original pioneers of iGaming B2B affiliate marketing, Affiliate Guard Dog has successfully united a robust iGaming community by streamlining certification and other problem-solving procedures. Their proven track record demonstrates their ability to simplify and accelerate the process for companies in the industry.

What you get:

  • An iGaming-centric affiliate portal geared towards protecting affiliates and helping quality programs connect.
  • AGD certifications for Casino Affiliate Programs that rely solely on verifiable metrics.
  • Forum for any issues related to affiliate marketing in iGaming.


Target audience: operators

Geo: UK, USA

Bojoko simplifies the process of selecting gambling sites with its user-friendly tools. Tens of thousands of users rely on the site each month, which offers hundreds of online casinos and dozens of booker sites. Bojoko highlights the differences between casinos and employs experienced players to test sites with real money, providing authentic reviews and ensuring prompt withdrawals.

What you get:

  • Modern and highly attended online platform
  • A collection of the best online gambling sites licenced in the UK and the USA.
  • A selection of tools to pick a safe and trustworthy place to gamble.


Target audience: operators

Geo: UK, USA, Germany, Australia, and more

SlotsCalendar tracks game launch dates and adds them to their calendars. They then obtain a demo version of the game and thoroughly assess its workings. Specific details about the game, such as the software provider, RTP, reel setup, volatility, jurisdiction, devices, and bet level are provided.

Moreover, SlotsCalendar provides comprehensive reviews, including information on how to play the game, how to trigger bonus features, and why the game is worth playing. Jackpot information is also included in their reviews.

What you get:

  • Promotion options for both your slots and casino brand(s).
  • Different partnership types like listicles, ratings, mentions, banners, and numerous marketing opportunities.
  • Reviews for casinos.


Target audience: operators

Geo: worldwide with a focus on the UK, USA, Germany, Australia, and more

One of the most famous around the world, AskGamblers is a significant affiliate portal that offers promotion opportunities for your brand. The site provides up-to-date information on online casinos, including the best casino reviews and ratings by their team of experts and real casino players. With over a decade of experience, AskGamblers is a reliable multiple award-winning website.

What you get:

  • Promotion for your online casino
  • Access to a community of around 80,000 members
  • Participation in the forum and their loyalty program

Better Collective

Target audience: operators

Geo: Denmark, Serbia, USA, Sweden, UK

Better Collective is a sports betting media group that specializes in developing educational platforms for the iGaming industry. Their aim is to create a fun, transparent, and fair environment for online bettors globally. The majority of their revenue is generated through affiliate marketing.

What you get:

  • Promotion of your brand through Better Collective media channels.
    Ability to target different regions
    Wide range of promotional opportunities

Affiliate Future

Target audience: operators, publishers, agencies

Geo: Different locations

Affiliate Future is a marketing solutions provider that offers effective affiliate networks and tools. They operate on a pay-on-performance basis, allowing advertisers to grow their online business in a low-risk environment while achieving excellent ROI.

What you get:

  • A large network of advertisers with attractive programs for your website visitors.
  • Display advertising with ad tracking.
  • Sales performance monitorisation in the AF Dashboard.


Target audience: Sports, Casino

Geo: Sweden, Malta, UK

Raketech excels in affiliate and performance marketing, offering a comprehensive portfolio of online products and services. The company focuses on connecting potential customers with its global network of business partners, while promoting informed decision-making and driving high engagement.

What you get:

  • A diverse range of online products that empower users to make well-informed decisions, leading to high engagement levels for business partners.
  • A strong connection between potential customers and business partners, ensuring the presentation of top-notch services to visitors.
  • Worldwide reach, enabling business partners to benefit from Raketech’s global network and expertise in generating online traffic.

Odds Scanner

Target audience: casino, sports

Geo: Brazil, Portugal, UK

Odds Scanner is a frontrunner in acquisition, content, and technology within the iGaming industry, providing an all-inclusive suite of online services and products. The company is dedicated to bridging the gap between potential customers and its worldwide network of partners, fostering informed decision-making, and boosting user engagement.

What you get:

  • A diverse array of online offerings that empower users to make educated decisions, resulting in heightened engagement levels for partners.
  • A solid connection between potential customers and business partners, guaranteeing the delivery of exceptional services to visitors.
  • Global reach, allowing partners to tap into Odds Scanner’s extensive network and proficiency in driving online traffic.


Target audience: casino, sports

Geo: USA, India, Germany

BTCGOSU is a premier Bitcoin casino guide, providing an extensive range of up-to-date reviews and information on Bitcoin casinos and much more. The company is committed to connecting potential users with a diverse selection of top-tier crypto gambling platforms while promoting informed decision-making and ensuring an enjoyable gaming experience.

What you get:

  • A comprehensive collection of Bitcoin casino reviews that enable users to make well-informed decisions, leading to higher satisfaction levels for players.
  • A genuine passion for gambling, resulting in unbiased and trustworthy reviews, so users can confidently choose their preferred crypto gambling sites.
  • In-depth information on the latest BTC casinos, slots, table games, and insightful guides to help users navigate the world of crypto gambling.

Target audience: sports

Geo: UK is a leading online platform designed to help users make informed choices when evaluating various websites, platforms, services, and betting apps.

The company’s team of industry experts has thoroughly acquainted themselves with all the essential details of the online sports betting sector, providing users with free charts, lists, reviews, guides, and tips to ensure they make the right choices.

What you get:

  • Comprehensive resources that empower users to make informed decisions when choosing from an array of betting websites, platforms, and apps, leading to a satisfying betting experience.
  • Expert knowledge from a team of industry professionals familiar with the ins and outs of the online sports betting world.
  • Ability to appear in charts, lists, reviews, guides, and tips, all aimed at providing users with the information they need to make the best possible choices.


Target audience: operators

Geo: Germany, USA

BetOnValue provides visitors with quality information on odds available anywhere on the Internet. They can check and compare odds from 165 bookmakers and betting exchanges across the globe.

What you get:

  • A wide range of tools and features to promote your betting websites.
  • A targeted user base for high-quality traffic.
  • Ability to promote different sports offers.


Target audience: operators

Geo: Finland

KasinoHai is the leading iGaming portal in Finland, offering a wide selection of unique bonus offers and an abundance of casino reviews, news, and relevant content. Customers can use smart sorting tools to find a casino that fits their preferences and utilize different types of bonus calculators to find the best available offers.

What you get:

  • A collection of the best online gambling sites operating in Finland.
  • A selection of tools to find a safe and trustworthy casino matching your needs and wants.
  • High traffic from the Finland market.

Target audience: operators

Geo: USA, LatAm, worldwide

For nearly three decades, has provided online services to sports and betting enthusiasts worldwide. The site boasts an interactive and passionate sports community that discusses betting opportunities from around the globe.

What you get:

  • Promotion of your betting offers, bonuses, and competition with other offers.
  • Other affiliates can join your program and promote it.


Target audience: operators

Geo: Russia, Eastern Europe, CIA

Bookmaker-Ratings produces and regularly updates its own ratings, offering punters a clear insight into the quality of bookmakers worldwide. The bookmakers are ranked based on a variety of attributes, following a set of published rules available to all users. Bookmaker-Ratings operates primarily for Eastern Europe and CIA countries.

What you get:

  • Offers in the listicles and daily odds.
  • Directory listing to enlarge your market.
  • Responsive and active platform

About the PartnerMatrix Affiliate System

PartnerMatrix is the essential iGaming affiliate tool for your online and offline marketing strategy.

Get more traffic, more sales, and total control over your affiliate campaigns using just one highly customizable affiliate software platform designed for casino and sportsbook operators.

  • Create, manage, track and analyse your affiliate marketing programs
  • Flexible multi-tiered affiliate commission models
  • Fully adaptable for different markets and regions
  • Comprehensive affiliate/agent tracking and statistics
  • API-driven real-time reporting and user activity
  • Feature-rich tracking and statistics (S2S, Dynamic IDs)
  • Automated or manual payments
  • Multi-level user access with different security level
  • Dedicated Account Management
  • Integrates with 3rd party gaming platform providers or products

We work with over 250 international brands. By now, operators reached more than 20 million players worldwide through PartnerMatrix.


iGaming affiliate marketing is based on networking: finding the right partners, creating beneficial deals, pushing your product through trustable channels.

But success also largely depends on choosing powerful and secure software. At PartnerMatrix, we know that, and we equip our partners with up-to-date marketing tools, a multi-currency payment system including crypto, unlimited support and modern API integration solutions.

Do you want to know more about how to seamlessly launch or migrate to your affiliate marketing software of choice? Let us know!

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