2022 for PartnerMatrix was a year full of accomplishments! First of all, we were recognized as the best affiliate software provider of 2022, and receiving such an award from the prestigious EGR institution was a huge motivation for us. However, we also had many other achievements both in expanding our client base and updating the system with new features and tools.
Undoubtedly, we had a wonderful year full of awesome events, networking, and new friends. Before moving on to the new challenges and tasks of 2023, we wanted to look back at the significant events that happened to ParnterMatrix in 2022.
The best indicator of a company’s success is its commercial growth, which is reflected in the growth of our top clients this year. Our affiliate solution is starting to gain popularity in new regions, achieving a mark of 250 top customers with new popular brands such as BC.Game, Wagmi Casino, Admiralbet, Melbet, Bet-at-home.
This is a result of constant software improvements and an individual approach to each client, which we will always continue in the future.
The EGR B2B Awards is a prestigious event that gathers the finest and most successful service providers in the online gaming industry. For the Affiliate Supplier of The Year award, the jury carefully analyzed criteria such as commercial success, understanding customer needs, service commitments, and product development.
By receiving such high acknowledgement after seven years in the market, we understand that our efforts have borne the desired results, and we feel even more motivated for bigger achievements waiting for us ahead.
Another important topic we keep focusing on is modern affiliate marketing tools and security issues in particular. The activation of frauds and scammers in the affiliate industry is due to the big money that the industry is generating, with many top casinos profiting up to a few million dollars monthly only for the affiliate channel.
Along with bringing awareness to possible frauds in affiliate marketing, we continue to update our Anti-Fraud Intelligence with new security modules. The Anti-Fraud Intelligence is designed to protect casinos’ affiliate channels automatically from possible fraud and hack attempts.
Also, due to the growing interest in affiliate marketing, we have initiated a series of articles that aim to give a complete vision of how affiliate marketing works, recent reports about different regions and legislations, what tools and techniques to use for an online casino promotion, how to create a casino affiliate program, and more.
In 2022, we celebrated our 7th anniversary, which is already a huge period for the industry. We can say that the foundation has been laid, and the time has come to strengthen what we have.
Our immediate plans include upgrading the system and creating the most transparent affiliate environment:
We turn eight in 2023, and this still feels like it’s just the beginning for our young team. This year, there is plenty to do, and we hope to meet our industry friends more often, attend more meetings, and look forward to new partners and customers with great enthusiasm.
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