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Product Presentation

Services Overview Diagram

About GamMatrix

  • Vendor-neutral gaming management and payment processing platform, which allows to integrate any kind of gaming software into one single wallet system or add your own gaming content.
  • The all-integrated back office gives you full control of all player and payment processing data, across all gaming vendors.
  • You can add additional third-party software upon request, such as CRM, CMS, Fraud Management, External Cashier, Affiliate systems and loyalty systems.
  • The GM team has years of industry expertise in payment processing, vendor integration, gaming operations and affiliate marketing.

Product, services, technical features

  • Flexible and modular system
  • Seamless integration with operation and customer databases
  • Account management, support and payment processing
  • 24/7 2nd line chat and email support
  • Centralized player database and reporting functions across multiple vendor accounts
  • Management of gaming vendors and payment methods
  • Player handling
  • Role management and audit trail
  • Gaming portal management
  • Bonus Management and player loyalty system
  • Affiliate management system
  • Operate multiple licensed jurisdictions
  • Infrastructure and architecture hosted by GamMatrix or a client-specified location
  • Hosting and backup in a top secure environment
  • State-of-the-art DDoS Protection
  • Fully scalable hardware architecture
  • SOAP API for 3rd party integration
  • 24/7 system monitoring and backup
  • Solutions built in .NET and MsSQL
  • VM solutions available
  • Fraud Management
  • External Cashier integration
  • CRM integrations
  • Solution fully tested and verified by independent third parties

Player handling

GM Player Handling
  • Player registration with e-mail verification
  • Affiliate, pixel and bonus tracking
  • Player profile
  • Secure log-in
  • Password Reminder
  • KYC and age verification
  • Role management
  • IP blocking and tracking
  • Player activity
  • Session handling
  • Responsible gaming
  • All updates and changes logged
  • Linked players via device ID
  • CRM integrations for targeting marketing campaigns

Payment processing

  • Support fees as a percentage or as fixed cost per transaction
  • Supports API integration with any payment vendor
  • Integrated with all major online e-wallets, credit card companies and local payment providers directly or via Money Matrix
  • Advanced risk management and fraud system that ensures a seamless and secure deposit and withdrawal user experience
  • Additional providers can be added on request in MoneyMatrix, our Payment Processing solution
  • Supports all currencies
  • Payment optimization and card routing
  • Player-to-player transfers
  • Extensive reporting on transactions
  • Detailed transaction history and search
  • Risk management and ID verification from Risk Guardian and Netidme
  • Fraud management via Iovation
  • gm-payment2
  • gm-payment1

API integration of game vendors

Game Vendors
  • Supports integration of any third-party software solution with an API (including Gaming, Processing, CRM, CMS, etc.)
  • Pick your gaming products (Sportsbook, Casino, Live Casino, Poker, Bingo etc.) and we will integrate them into the GamMatrix core system via the Gaming Integration component
  • API functions include player registration, fund transfers, log-ins, account activation/deactivation, responsible gaming tools, bonus transfers, etc.
  • You can import gaming activity data into GamMatrix from any gaming product integrated via API

API integration of third party services

  • API access and support for ALL data collected by GamMatrix
  • API available for third-party integration
  • Secure connection to third parties by using our advanced role management system
  • Keep track of every task which took place in the system, through the built-in LOGGING section
Third Party services

Role management & audits

Role Management Roles
  • Role management is used across all functions in the system
  • Control access level and privileges
  • Control content management
  • Used for limits and fee rules configuration
  • Flexible role management policy to meet operator’s specific business needs
Audits
  • All role management actions are logged in the audit sections
  • All the changes and updates on users and transactions are available in the back office

Reporting

  • Reporting on users and payments processors
  • Integrate your preferred CRM system
  • Reporting across multiple vendors
  • Dedicated data warehouse
  • Drill-down reporting
  • Flexible customized reports available for operator needs
  • gm-reporting2
  • gm-reporting

Integrated software vendors

 Marketing vendors

GM Marketing  

Skill games & casino vendors

CasinoEngine

  • GamMatrix integrates with a new and unique casino module, CasinoEngine, which integrates casino vendors via the Gaming Integration Component: NetEnt, Microgaming Quickfire, IGT, WMS, Merkur/Edict, Bally and more.
  • CasinoEngine offers a default front-end that is easy to customize (activate / deactivate games, sort your games by popularity, category, etc.).
  • CasinoEngine provides a seamless Frequent Player Point system across your casino vendors for all your players.
CasinoEngine

CRM Integrations

  • Supports integration with Emarsys and Optimove
    • Flexible and dynamic campaign management and reporting
    • Supports also integration with Facebook Ads
    • Email templating
    • Easy to use segmentation tool via Rules Engines
    • KPIs per campaign management
    • Smart Insight provides updates on the initial lifecycle analysis and report afterwards
    • Predictive revenues and Purchase patterns, Product affinity
    • SDK for mobile push
    • Also supports
    • Lifecycle analysis in the initial launch
    • A/B testing
    • Campaigns via email, SMS, push notification
    • Reports per campaign (conversion, data exploration, drilldown, changes in customer behavior)
  • Supports integration with any CRM via API

Wallet Management

EveryMatrix is designed to make it easy for your customers to bet and play. A simple deposit and withdraw process allows your customers to quickly get their funds into the gaming wallets. Customers are also offered the flexibility to manage their gaming activities using a range of self-service tools, including setting personal deposit limits and self-exclusion. The cashier offers single customer accounts, which include a seamless wallet experience across all gaming vendors.