Coolbet is a brand owned by the Estonian company Stay Cool OÜ and has an Estonian license that is regulated for both Estonian and non-Estonian customers. The head office is located centrally in Tallinn were they curently employ over 140 employees. Coolbet strive to be fair, personal and to improve the knowledge their customers have for online gaming. Coolbet focuses on product development and innovation, and set new standards for responsible gaming. Coolbet is using the MoneyMatrix direct integration of payment providers and hosted cashier.